Over the years I have sat in many boardrooms where ideas are thrown around like ping pong balls, rejected for being too similar or too different or simply because no one can agree on what they prefer - or maybe there are no ideas at all.

With no ideas to work on, the campaign you were so eager to get working on gets pushed back, that product you were eager to sell never leaves the drawing board and that business idea you had stays in the "one day" folder in your brain.

But what if there was a solution?

When you're immersed in a business or a project, it's not always easy to spot the problems or solutions that an outsider with a fresh perspective can see.  Suddenly those ideas that are thrown around can be sorted quickly and a plan of action can be put into place.

What it’s like to work with a Freelance Creative Director

Over the years I've had many business owners tell me that they simply cannot afford a full time (or even part-time) creative director - and that's where I first started working with brands as a "freelance creative director".

This is a vague title because that role looks different for every company - but the reasons to consider working with a freelance creative director are always the same.

No hurt feelings

When you have a team of employees working together, you bring emotion, personalities and relationships into the mix.

An employee that feels they are competing with a colleague for a promotion may reject any idea the other person comes up with (regardless of how good they may be), a senior management reluctant to change the way things are done may opt for an easier solution - the list of potential problems goes on and on.

Bringing in an outsider with no attachment to the team or the business means that all ideas can be considered equally and opportunities can be spotted that may have otherwise been overlooked.

From a marketing audit point of few, this means that questions can be asked about how things are being done without anyone coming across as "the bad guy" or feelings being hurt.

Fresh perspective fresh ideas

We all have those moments where we feel like we've run out of ideas. Bringing in an outsider brings a fresh perfective and fresh ideas, from tag lines to new product ideas or social media content strategies.

Motivate your team

We will work together as a team to ensure that everyone's ideas are heard and that everyone knows what the bar is and what's expected of them.

By bringing in an outsider with a fresh perspective, your staff will go away feeling inspired and motivated, ready to tackle the task at hand

Create a culture of honest engagement

More often than not, it only takes a single strategy session to change the way your team works. By bringing in an outsider, you're changing the way your team works together, creating a culture of honest engagement that you can continue well into the future.

My main goal when working with businesses as a freelance creative director is to create a culture of honest engagement. I want your team to feel that they can speak their mind (regardless of where they sit in your business), contribute their thoughts or ideas or express their opinion.

Change the way you do business

Bringing in a freelance creative director not only brings in a new perspective, but it brings a new way of doing business.

Eliminating the we've always done it this way approach

If something has worked for your business in the past, it's easy to think that you should keep on doing the same thing over and over again - but that's not always the best approach. Instead of being 'stuck in your ways', we can look at the best possible ways to achieve your business's goals.

Have a project you'd like to talk about? Contact me today at kristy@kissfreelance.com